Classic
Hits is
the quintessential consumer demo format. Designed to deliver Adults in a
balanced male/female split by featuring nothing but tried and true and tested
hits without the hard edge or male dominated aspect of Rock or the core demo
issues other formats present.
Classic
Hits features
a broad blend of Hits from the Rock and Pop Rock Crossover eras of mainly 70's
with a selected music from the 60's and 80's with a very occasional 90 hit.
This all delivered in an upbeat, adult tasteful presentation. The music mix
appeals equally to the male and female core audience of 25-54 adults with blend
of rock and cross-over Rock/Pop hits from artists ranging from Eagles,
Fleetwood Mac, to Jackson Browne, and Steve Miller. Classic Hits also provides
a feedback form on-line that keeps the listeners participating in the format.
Classic
Hits is
about core consumers with money to spend. Classic Hits is filled with features
that not only make the music the star while keeping the format fun, exciting
and fresh it offers continual sponsorship opportunities to generate customers
to your business. The music mix and Adult presentation offer a perfect retail
friendly platform for your advertising to reach you core customers. It's all
about customers who spend.
Sample Artists:
Beatles/ Billy Joel/ Bob Segar
Bruce Sprinsteen/ CCR/ Chicago
Crosby, Stills,
Nash/Doobie
Brothers/The Doors
Elton
John/
ELO/
Eagles
Eric
Clapton
/ Fleetwood Mac/ Boston
Styx/
Rolling Stones/ Steely
Dan
Steve
Miller
/ Wings/
Kiss
|